Podcast Season 2 Episode 4: Designing the Business You Want to Grow
In this episode, I tackle a key question for every business owner: "What business do you want?" Whether you're aiming for a principal-led EBU or a team of EBUs with sales agents, getting clear on your vision is essential. I break down the pros and cons of different business structures and emphasise the importance of intentional design.
I also highlight a common mistake—focusing on the wrong areas of growth—and explain how regular check-ins and having the right mentor can keep you on track.
If you’d like to discuss your own business scenario, feel free to reach out.